Please Read below!
We were recently contacted by a Dura Supreme VP and told to remove the Dura Supreme brand from our site because, as he said "We are not posting positive reviews" for their brand and he has threatened legal action. The fact is, very few reviews have come in for this brand, and the unfortunate truth is that the overwhelming majority are negative. Our site has received 14 reviews for Dura Supreme since launching and we can easily provide this documentation to them. (or they can read them on the site!) I understand why he would want the Dura Supreme listing removed. The reviews of their brand are not flattering. Because of the threat of legal action, we have removed the "About Us" content and all images from this page and replaced the text with this information. The reviews remain.
If you want to see more reviews for Dura Supreme, visit the Dura Supreme reviews page on Houzz. The VP stated that they have partnered with Houzz and you will find that the majority of the reviews are positive on this site. Almost all of the reviews are from Dura Supreme's dealers. There are also negative reviews and you will see that those are from people who have purchased Dura Supreme products or "Clients". If you factor out reviews left by designers, dealers and colleagues and then only consider reviews left by the end users of their products, we feel that our negative review % closely matches the negative reviews left on Houzz. Just an observation.
It is common knowledge that unhappy customers are much more willing to tell people about their experience than happy ones. The reviews for Dura Supreme reflect that on our site. This doesn't mean the company is selling bad products, it just means that unhappy customers are telling their story more often. Other cabinet manufacturers are providing content, sending images and working with the buyers of their products in an effort to get reviews from happy customers. We suggested that Dura Supreme do the same. But the only solution they are open to is to have their listing removed. Readers want to see CONSUMER reviews and we provide the platform for those reviews. Positive or Negative...and we expect to continue to provide that ability for this brand.