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Dura Supreme Complaints prompt legal threat against Kitchen Cabinets Reviews

This week is an interesting week in the history of KCR. Our site has gained traction over the six years it has been online. It's moved up in the search rankings and become more visible for relevant searches on all brands of cabinets. This is a great thing for our site and people looking for cabinet reviews! We started the site with basic editor reviews on all brands that focus on the selection, finishes and warranty offered. Cabinet customers have done the rest! We have hundreds of reviews on the site and hundreds of comments as well. Our readers want to hear real stories from real customers and we provide the platform for them.


We have just experienced our first growing pain and one that I never thought we would run into. We were recently contacted by a Dura Supreme VP and threatened with legal action if we did not remove the Dura Supreme page from our site. His assertion is that we only post negative reviews on the brand so that we can make other brands look better. That is as far from the truth as you can get. All 14 reviews on their brand have been posted including a negative review that I had denied initially because they claimed their cabinets were bamboo and I did not realize Dura Supreme sold Bamboo. But after speaking with the VP, and getting confirmation that they sell Bamboo, I posted the review.


Our site comes up number two when searching for Dura Supreme Reviews on Google, number one when searching Durasupreme cabinet reviews and five when searching for Dura Supreme cabinets. We know that our site is being seen by people who are researching this brand and our site is providing relevant and honest content about the brand - all 14 reviews submitted over the past six years.


After the conversation with the VP, we removed all of the "About Us" content, the images and KCMA certification seal. Now the Dura Supreme listing is not only devoid of any content about their brand, it only has details about them threatening legal action. In this text we posted a link to the Dura Supreme review page on Houzz and point out that the consumer reviews on Houzz are as equally unflattering of their brand when factoring out the dealer reviews. Although we really dislike that most of the reviews on Dura Supreme are negative, we can easily provide details to them with all of the reviews that have been submitted for their brand and comments that have come in since 2009 so they can be confident that we are not holding reviews back.


Threatening us with legal action, even if we remove the posts, will not remove the negative reviews from the Internet!

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Sunday, 24 September 2017
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